By Bill Hatton
CR Magazine

This article features Geoff Mirkin, Solar Energy World Partner.

Solar energy, both photovoltaic and thermal, is expected to be the fastest-growing renewable electric- generation source, excluding hydropower, through 2040. That’s according to the U.S. Energy Information Administration. The federal agency estimates that solar will end up with about 7.5 percent share of that market by that time.

The industry itself backs up those numbers: Photovoltaic installations experienced some of its highest-quarter growths in the industry’s history in 2013. That’s according to the Solar Energy Industry Association. It anticipates strong growth in commercial solar power installations this year.

When is the time right for a company to go with solar? Geoff Mirkin, partner at the commercial- and residential-installation firm Solar Energy World, Elkridge, MD, says most of his commercial customers have three common qualities:

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